However, in recent years Burning Man has gained a cultish popularity among Silicon ValleyÂ’s technocrats, as well as celebrities, influencers and others who treat the gathering as a photogenic opportunity to network, post selfies, and experiment with psychedelic drugs. Many in these moneyed ranks choose to spend the festival in gas-guzzling luxury RVs. Rising temperatures in Black Rock Desert, which hit a record 103F at last yearÂ’s edition, have led to an increasing reliance on air conditioning fueled by generators.